The AI-START Principle

THE AI-START PRINCIPLE

 

ARIAM and it’s members support:

A

ACCOUNTABILITY

Clear frameworks that ensure AI Developers are held accountable if harms occur.

S

SECURITY

Guardrails to protect data, users, and audiences, particularly children.

T

TRUST

Safeguards at the input and output stage to prevent harm to consumers.

A

AUTHORIZATION

The right to authorize, and seek remuneration for, the use of IP to ensure that content is not misused in a manner inconsistent with the owners’ brand promises to its consumers.

R

RESPECT

Adherence to clear laws that protect consumers, particularly the most vulnerable groups, including children.

T

TRANSPARENCY

Mandated disclosure where AI is used to create content to safeguard against deep fakes and other harmful results.

 

These principles form our guiding framework as we work with Members to navigate the AI landscape.

They help us focus on what matters, address challenges, and move quickly toward practical, proactive solutions.