The Alliance for Responsible Innovation in the Arts & Media
Welcome to ARIAM
A first-of-its-kind global coalition of leading content companies and mission-aligned tech companies, supporting responsible and sustainable AI innovation and the importance of human creativity.
Mission statement
Our mission is to work across the content and tech sectors advocating for responsibility-by-design legal and policy frameworks that are underpinned by fairness and accountability principles.
We firmly believe that this will ensure that AI achieves its potential on a long-lasting foundation that also protects consumers (particularly children), creators and, more broadly, our culture, society and democratic institutions.
In success, innovation, society and creativity will all flourish.
Our members
Leading content companies and mission-aligned technology companies, in one coalition.
ARIAM’s three foundational pillars
We believe in AI’s promise, when it’s done right
01
AI tools offer creative opportunities
For creators, publishers and media companies, AI can add significant value to, and open new avenues for, the human-centric content creation process.
02
We believe in AI’s promise, when it’s done right
AI’s success depends on how thoughtfully it’s integrated into creative and cultural ecosystems. Done right, it can strengthen copyright, reward talent, entertain and educate consumers, and empower content companies worldwide.
03
Successful adoption of innovation needs alignment
Current frameworks are fragmented and reactive, forcing companies to choose between innovation and protection. It’s time to build alignment and find solutions so AI and the creative economy can advance together.
Why ARIAM?
Navigate, and shape, the future of AI
ARIAM exists to help content companies navigate, and shape, the future of artificial intelligence. In a moment when AI is evolving faster than any single sector can track, ARIAM brings together leaders across entertainment, publishing, music, news, academia and scientific research, gaming, and other content-rich industries to confront shared challenges with shared strength.
i
AI is noisy
AI noise is deafening, making it hard to find a real roadmap. ARIAM cuts through the hype with solution-focused dialogue. Discover what’s real and what’s next.
ii
The stakes are real
AI is reshaping content creation and intellectual property, but the path forward is unclear. ARIAM provides the space for creators to build standards and find solutions together.
iii
ARIAM can help
ARIAM aligns content and tech to ensure AI works for the creative economy. We build shared standards and a unified voice to turn fragmented concern into influence.
The AI-START principles
Six principles. One foundation.
AI-START principle 1/6
Accountability
Clear frameworks that ensure AI developers are held accountable if harms occur.
AI-START principle 2/6
Security
Guardrails to protect data, users and audiences, particularly children.
AI-START principle 3/6
Trust
Safeguards at the input and output stage to prevent harm to consumers.
AI-START principle 4/6
Authorization
The right to authorise, and seek remuneration for, the use of IP to ensure that content is not misused in a manner inconsistent with the owner’s brand promises to its consumers.
AI-START principle 5/6
Respect
Adherence to clear laws that protect consumers, particularly the most vulnerable groups, including children.
AI-START principle 6/6
Transparency
Mandated disclosure where AI is used to create content, to safeguard against deep fakes and other harmful results.
By the numbers
The scale of what is at stake
72+
countries have made legislative proposals relating to AI.
Source: Mind Foundry, AI Regulations around the World, updated 13 January 2026
~50m
jobs supported through the creative industries worldwide.
Quotes from the experts
ARIAM’s goal is not to slow AI down but to ensure it is able to sustain the broader ecosystems long term. It is a first-of-its-kind cross content sector coalition seeking to ensure that AI supports human creativity, respects the rule of law, and safeguards consumers.
Victoria FurnissARIAM CEO & Executive DirectorWe believe creativity is a uniquely human trait, and that AI should amplify human imagination, not replace it. As these technologies evolve, it’s essential that innovation and creator protection advance together.
Louise PentlandChief Legal Officer, AdobeUsing AI to break the law can never be an acceptable excuse. Laws around personal safety, intellectual property and financial crime still apply in the age of AI. This is why ARIAM has been created and why I’m proud to be working with this necessary initiative.
Damian Collins OBESenior AdvisorResponsible-by-design development and use of AI tools must be at the heart of the way forward. Parents, teachers and children need to be able to trust again.
John Carr OBESenior AdvisorResponsible AI and respect for copyright must go hand in hand. Wiley is proud to support initiatives that promote transparency, accountability, and practical solutions to prevent and mitigate AI-related infringement while enabling innovation that benefits researchers, educators, creators, and society.
Deidre SilverGeneral Counsel, WileyBy bringing together global stakeholders from film, television, journalism and publishing, ARIAM will put content creators in a stronger position to ensure their rights are properly protected.
Catie SheretGeneral Counsel, Cambridge University Press & AssessmentWithout the up-to-date information, analysis, archive material and breaking news that comes from content creators across the media and creative sectors, AI models quickly lose their value.
Piers NorthChief Executive, Reach PLCQuality information has become the upstream infrastructure for LLM development. Transparency is key to a healthy information ecosystem.
Finola McDonnellChief Communications and Marketing Officer, Financial TimesWe believe responsible AI can unlock the next generation of storytelling and creative innovation, and we’re proud to support ARIAM in advancing this important mission.
Jennifer JonesSenior Vice President of Business and Legal Affairs, Fox
Latest from ARIAM
The coalition at work
AERIAL VIEW
by ARIAM
Responsibility-by-design is expanding: Governments are increasingly looking towards product design, risk assessments, age assurance, parental controls and other measures intended to prevent foreseeable harms before they occur, including planned legislation in the UK and EU. Frontier AI is facing greater scrutiny: Recent security incidents, congressional inquiries, industry calls for stronger safeguards, and emerging proposals for mandatory oversight reflect growing attention to how increasingly autonomous AI systems should be tested, monitored and governed. At the same time, emerging differences between approaches, such as the UK's reliance on existing regulatory mechanisms and California's exploration of emergency intervention, highlight an evolving debate over the appropriate role of direct government controls. Legal actions are also being pursued in relation to alleged breaches of antitrust laws by Anthropic, OpenAI, SpaceXAI and Google. AI copyright policy is developing on multiple fronts: Courts and policymakers are confronting questions around AI training, authorship, licensing, competition and rightsholder protections. New licensing partnerships suggest some AI companies and content owners are moving towards authorised models for the use of creative works, while litigation and government action continue to shape the legal boundaries around AI training and the use of copyrighted materials. Governments are increasingly treating AI as a broader societal and industrial policy issue: From child safety and consumer protection to cultural policy and support for creative industries, governments are working towards AI policies that extend beyond the technology itself and into the sectors and communities affected by its deployment. Recent initiatives also suggest that governments are pairing AI regulation with measures designed to preserve human creativity, cultural industries and the economic sustainability of creators.
- Copyright
- Copyright Litigation Update
- Data Centres
- Online Safety
Sony Music Group becomes the first music company to join ARIAM
Sony Music Group has joined the Alliance for Responsible Innovation in the Arts & Media (ARIAM), becoming the first music company in the global coalition.
Membership
Join us on this journey
We are looking for like-minded companies to join us. If you are interested in learning more, we would like to hear from you.