The framework
The AI-START Principles
These principles form our guiding framework as we work with Members to navigate the AI landscape. They help us focus on what matters, address challenges, and move quickly toward practical, proactive solutions.
ARIAM and its Members support:
AI-START principle 1/6
Accountability
Clear frameworks that ensure AI developers are held accountable if harms occur.
AI-START principle 2/6
Security
Guardrails to protect data, users and audiences, particularly children.
AI-START principle 3/6
Trust
Safeguards at the input and output stage to prevent harm to consumers.
AI-START principle 4/6
Authorization
The right to authorise, and seek remuneration for, the use of IP to ensure that content is not misused in a manner inconsistent with the owner’s brand promises to its consumers.
AI-START principle 5/6
Respect
Adherence to clear laws that protect consumers, particularly the most vulnerable groups, including children.
AI-START principle 6/6
Transparency
Mandated disclosure where AI is used to create content, to safeguard against deep fakes and other harmful results.
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Membership
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